Our Story

Two grandsons of farmers, educated by generations of determined people, solving operations problems for the modern business.

Heritage & Foundation

Our story begins not in Silicon Valley, but in farms—places where precision, efficiency, and accountability weren't buzzwords. They were survival. Our grandfathers understood that small margins and ruthless execution determine whether a business thrives or fails.

Education Across Generations

Our grandfathers were farmers who raised educated children. Those educated children raised educated children. This wasn't accidental—it was deliberate investment in thinking clearly and solving problems systematically. We carry that legacy forward.

We learned early that operations matter. That visibility into what's actually happening—not what you hope is happening—is the foundation of any sustainable business. That the smallest inefficiency, compounded over thousands of transactions, becomes a massive drag on profitability.

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Josh's Path

Josh was raised with barn cats—generations of mousers—each one a lesson in utility, instinct, and earned trust. His grandfather's farm taught him that every asset has a purpose, and that cutting fat is different from cutting muscle.

Josh was educated at St. Mark's School of Texas in Dallas—a place that taught him to think rigorously and speak clearly. It was at a luncheon with a St. Mark's classmate 20+ years ago that he was christened "The Big" by his friend Esh—a nickname that stuck because it resonated with how he approached problems: big picture, big impact, big execution.

Email: josh@bigops.shop

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Yash's Path

Yash grew up in his grandfather's mango fields—a place where lions once roamed, where land management requires understanding complex ecosystems and long-term thinking. His grandfather's discipline shaped how Yash approaches business: plant for the long term, but execute with precision today.

The lions in those fields were legendary—symbols of strength, precision, and dominance. Yash learned that success comes from understanding your environment deeply, adapting faster than competitors, and never losing sight of fundamentals.

Email: yash@bigops.shop

Why We Built BIG

We started working with home services businesses—flooring companies, roofing contractors, builders. We saw the same pattern everywhere:

Most business owners are flying blind.

They work incredibly hard. They're smart. They care about their businesses. But they're making decisions based on incomplete information. Marketing spend? No visibility. Job profitability? Scattered across spreadsheets. Team incentives? Misaligned with actual profit.

Meanwhile, thousands of dollars of inefficiency compound every month. Sometimes tens of thousands.

We built BIG to solve this. Not with complex dashboards or 6-month implementation projects. But with clear, direct answers: Where are you losing money? Why? What specific changes will move the needle?

We use JobNimbus automations, Google Ads data, CRM integration, and ruthless analysis to reveal what's actually happening in your business. Then we help you execute the changes that matter.

Our Values

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Precision First

We don't guess or estimate. Data-driven analysis reveals exactly where inefficiencies live.

Execution Focused

Analysis without action is expensive entertainment. We obsess over implementation and results.

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Margin Obsessed

Revenue is vanity. Profit is sanity. We measure success by bottom-line impact.

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Visibility Radical

You can't manage what you can't measure. We make invisible things visible.

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Long-Term Thinking

Like farmers planting seeds for future harvests, we build systems that compound over time.

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Rigorously Educated

We think clearly and challenge assumptions. Every recommendation is backed by evidence.

Let's Work Together

If you're serious about understanding your operations and maximizing profitability, we'd like to talk.

Get In Touch